This study examines whether viewers of the popular television show, American Idol, are racially biased. I find strong evidence for same-race preferences, in particular among black viewers. Featuring more black contestants attracts more black households to tune in to watch the show. And, with...

This study consistently estimates the trade-off between child quantity and quality by exploiting exogenous variation in fertility due to son preferences. Under son preferences, childbearing and fertility timing are determined conditional on the first child's gender. For the sample of South...