Rochina-Barrachina, María Engracia; Rodríguez, Jorge … - In: Management Research: Journal of the Iberoamerican … 17 (2019) 4, pp. 510-539
Purpose: The purpose of this paper is to study which are the drivers of different types of innovations for manufacturing firms. The considered innovation types are product, process, organizational and marketing innovations. In addition, this study also aims to understand why most types of...