In this article, we consider how important developments in game theory have contributed to the theory of industrial organization. Our goal is not to survey the theory of industrial organization; rather, we consider the contribution of game theory through a careful discussion of a small number of...

My own behavior baffles me. For I find myself not doing what I really want to do but doing what I really loathe.ʺ Saint Paul What behavior can be explained using the hypothesis that the agent faces temptation but is otherwise a standard rational agentʺ? In earlier work, GulPesendorfer [2001]...