Behavioural economists have developed alternatives to Expected Utility Theory as descriptive and normative models of risk preferences. One popular view is that these alternative descriptive models are generally better descriptively, but that they tend to be inferior normative models for guiding...

That the rationality of individual people is ‘bounded’ – that is, finite in scope and representational reach, and constrained by the opportunity cost of time – cannot reasonably be controversial as an empirical matter. In this context, the paper addresses the question as to why, if...

The paper critically reviews the impact of models of cognitive architecture on economics. A historical survey is provided that indicates the reasons for most economists' non-participation, as either producers or consumers, in the cognitive revolution. The remainder of the paper shows, partly by...