Sell, Friedrich L.; Wiens, Marcus - In: Schmollers Jahrbuch : Journal of Applied Social Science … 126 (2006) 4, pp. 605-633
In this paper, we take trust as a specific, cooperative investment. The trustor is mainly interested in the possibility to rely on the trustee (“reliance”), while the trustee’s object is to receive a trustworthy sig-nal (“trust responsiveness”). The value of a trust relationship...