This paper builds on the idea that trust is a matter of embedded agency where trustors and trustees, as actors, interpret the social context in which they are embedded. Insofar as this context is institutionalized, trust may be quite 'normal' and achieved fairly easily by reference to...

The paper examines cultural differences and institutional uncertainty as important factors in the development of trust as a basis for successful international business relationships. The authors focus their investigation on the potential that actors have in becoming aware of and creatively...

This paper advances research on institutional work in market constitution processes. I show how purposive, coordinated action is organized under conditions of uncertainty through practices of rendering irreducible uncertainty tolerable. Building on recent developments in institutional theories...

The paper explores conceptually the relationship between trust and deception. The author advances five main propositions, which concern deceptive signals of trustworthiness, the suspension of uncertainty in trust, the moral implications of trusting and deceiving, the trustor's self-deception,...

Trust is considered to be a precondition for individual action, cooperative relationships and societal order. In the social sciences, researchers have tried to explain trust by identifying the 'good reasons' for trust that provide the basis for trusting. This paper argues that although trust has...