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This book provides an overview of the current state of conceptual and empirical research at the interface of e-business and entrepreneurship research. Contributing an understanding of the important interface of e-business and entrepreneurship, this reference publication brings together academics...
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This paper develops and empirically validates customer shopping motives taking account of customer channel selection in multichannel systems. As each channel is associated with certain advantages and disadvantages from a customer’s perspective, we develop – based on behavioral considerations...
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