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~type_genre:"Bibliography included"
~subject:"Markenführung"
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Markenpolitik : Markenwirkungen, Markenführung, Markenforschung
Baumgarth, Carsten
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2001
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1. Aufl.
Persistent link: https://www.econbiz.de/10001607492
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Markenpolitik : Markenwirkungen, Markenführung, Markencontrolling
Baumgarth, Carsten
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2004
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2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10002003539
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Markenpolitik : Markenwirkungen - Markenführung - Markencontrolling
Baumgarth, Carsten
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2008
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3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003456546
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