The purpose of this study is to demonstrate the roles of reciprocity and competitive intensity for the relationship of personal ties and performance of the horizontal strategic alliances occurring in Taiwan's travel industry. Senior executives of tour companies that were located in Taipei and...

Although service guarantees have enjoyed wide popularity as marketing tools and brought impressive results for firms, it is still not clear whether different types of service guarantees have similar effects on consumers' pre-purchase evaluations of differently priced services. To answer this...

Characteristics of service providers such as gender and physical attractiveness (PA) play a significant role in customer--server encounters. This study explored whether various service quality conditions and PA stereotypes would affect perceptions of service quality in customers of fine dining...

Purpose: The purposes of this study were to explore the moderating effect of consumer affinity on brand personality and consumers' intention to stay in a hotel, as well as on self-congruity and consumers' intention to stay in a hotel. ...

Purpose: The purpose of this study was to investigate the moderating effects of organizational justice and workplace friendship on the relationship between workplace bullying and hotel employees’ well-being. Design/methodology/approach: The research sample included 310 entry-level employees...

Purpose: Service excellence has been recognized as a crucial means of achieving customer delight. Several recent studies have argued that redundant services may be perceived as unnecessary by customers; however, few studies have explored the construct of service redundancy. This study aims to...

Purpose: The purpose of this paper is to propose the mechanism of festival attachment and examine how it serves as a significant predictor of place attachment and place loyalty. Design/methodology/approach: Through on-site survey with convenience sampling, 465 visitors were surveyed at the...