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Marketing and corporate profitability : the case of Greek firms

Panigyrakis, George; Kapareliotis, Ilias; Ventoura, Zoe - 2009

Purpose – The purpose of this paper is to investigate the contribution of marketing and research and development (R&D) strategies to the profitability of Greek companies.Design/methodology/approach – With the use of secondary data the current research uses variables related to advertising...

Persistent link: https://www.econbiz.de/10009463219

Antecedents and consequents of brand managers' role

Poulis, Athanasios; Panigyrakis, George; Panopoulos, … - In: Marketing intelligence & planning 31 (2013) 6, pp. 654-673

Persistent link: https://www.econbiz.de/10010226604

A philosophical investigation of the transition from integrated marketing communications to metamodern meaning co-creation

Panigyrakis, George; Zarkada, Anna - In: Journal of global scholars of marketing science : … 24 (2014) 3, pp. 262-278

Persistent link: https://www.econbiz.de/10010408201

Contribution of philosophy to the advancement of marketing thought

Panigyrakis, George; Shin, Geon-cheol - In: Journal of global scholars of marketing science : … 24 (2014) 3, pp. 241-245

Persistent link: https://www.econbiz.de/10010408203

The role effectiveness of public relations managers in product and service firms in six European countries : background, activities, roles and work related factors

Panigyrakis, George; Veloutsou, Cleopatra; Mylonakis, John - In: Global review of business and economic research 1 (2005) 1, pp. 19-40

Persistent link: https://www.econbiz.de/10003629285

Looking for luxury CSR practices that make more sense : the role of corporate identity and consumer attitude

Panigyrakis, George; Panopoulos, Anastasios; Koronaki, … - In: Journal of marketing communications 26 (2020) 6, pp. 666-684

Persistent link: https://www.econbiz.de/10012263768

All we have is words : applying rhetoric to examine how social media marketing activities strengthen the connection between the brand and the self

Panigyrakis, George; Panopoulos, Anastasios; Koronaki, … - In: International journal of advertising : the review of … 39 (2020) 5, pp. 699-718

Persistent link: https://www.econbiz.de/10012260253

A philosophical investigation of the transition from integrated marketing communications to metamodern meaning co-creation

Panigyrakis, George; Zarkada, Anna - In: Journal of Global Scholars of Marketing Science 24 (2014) 3, pp. 262-278

This article contributes to the recent problematisation of the co-evolution of philosophy and marketing thought as we experience a transition from the deification of greed, individualism and hedonic consumption seen during the postmodern period of the twentieth century to the brutal class...

Persistent link: https://www.econbiz.de/10010974612

Marketing and corporate profitability: the case of Greek firms

Panigyrakis, George; Kapareliotis, Ilias; Ventoura, Zoe - In: Managerial Finance 35 (2009), pp. 909-917

Purpose - The purpose of this paper is to investigate the contribution of marketing and research and development (R&D) strategies to the profitability of Greek companies. Design/methodology/approach -With the use of secondary data the current research uses variables related to advertising and...

Persistent link: https://www.econbiz.de/10010814809

Marketing and corporate profitability: the case of Greek firms

Panigyrakis, George; Kapareliotis, Ilias; Ventoura, Zoe - In: Managerial finance 35 (2009) 11, pp. 909-917

Persistent link: https://www.econbiz.de/10008316458