This research has been undertaken to identify the knowledge structure of the marketing field from 1991 to 2010. For this, 282 keywords extracted from 11,548 papers in international journals related to the marketing field were analyzed with co-word analysis and social network analysis.To...

Internet has grown fast and become one of the most important retail channels now. Various types of Internet retailers, hereafter etailers, have been introduced so far and as one type of Internet shopping mall, 'surrogate Internet shopping mall' has been prosperous and attracting consumers in the...