Hutzschenreuter, Thomas; Kleindienst, Ingo; Groene, Florian - In: The Multinational Business Review 22 (2014) 3, pp. 294-323
Purpose – The purpose of this paper is to address how firms adapt their product and geographic diversification as a response to foreign rivals penetrating their domestic market by adopting a behavioral perspective to understand firm-level strategic responses to foreign entry....