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Addictive consumption is an extreme form of consumer behaviour which, until recently, has been relatively unexplored and understudied. Addictive consumers buy for motives unrelated to the actual possession of the goods, and most purchases remain unused. Feelings of anticipation and excitement...
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Knowledge transfer (KT) has been identified as an essential element of innovation that drives competitive advantage in increasingly knowledge-driven economies and in which small firms have an important part to play. A number of recent UK Government reports have sought to increase awareness of...
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