Within a company’s activities, an important role is granted to the performance and implementation of information campaigns for the final consumers. The paper has the general objective to identify specific issues that constitute the premises for the preparation and conduct of such activities,...

This paper intends to point out the role and importance of the marketing specialist in tourism organisations, the human resources working in the marketing department/compartment. At the basis of this efficient development tool there are the very activities describing the specific actions, namely...

The parks generally offer the most important component of nature-based tourism (ecotourism), but obtain little from the benefits it brings about. The revenue obtained by national parks or other protected areas are generally centralised and managed by different agencies, so only a part of this...