The main objective of this paper is to present the most relevant findings obtained from in depth interviews with processors and retailers about the N&H claimed products market in Serbia. In our research we addressed the following set of topics: motivations and barriers to offer N&H claimed...

The concept of Sustainable Agricultural and Rural Development (SARD) is based on resources effective usage that brings strengthen social cohesion of rural regions. Sustainable agro systems take care of natural resources conservation, as well as of economic and social aspects of rural economy. In...

Transnational companies had become the most important players in global business having significant impact on international trade. In the paper we will show the main changes and rising importance of TNCs` foreign affiliates in world trade, referred to as the process of the transnationalization....

The main objective of this paper is to present the most relevant findings obtained from in depthinterviews with processors and retailers about the N&H claimed products market in Serbia. Inour research we addressed the following set of topics: motivations and barriers to offer N&Hclaimed products...

This study aimed to investigate determinants of acceptance of functional food in Montenegro and to analyze to what extent these factors affected individuals' consumption of food with health claims. The questionnaire was administered to 479 respondents in Montenegro. The stratified three-stage...