This article presents a conceptual model that predicts the characteristics of users of a public weather information system. The primary use of this system is to determine irrigation timing and quantities. The model is tested with data from a survey of users of the California Irrigation...

In the past two decades, many universities have established Offices of Technology Transfer to increase the transfer rate of certain research innovations to the private sector. More recently, some of these offices have come under pressure to increase their performance and thereby stimulate local...