Prospect theory has changed the way economists think about decision making under uncertainty – yet after so many years there have been few applications of the theory and those appearing mostly in finance. One of the barriers to applying the prospect theory is that it is not designed to be...

We develop a model of decision makers' demand for agricultural economic information services. This modeltreats choice of externaldecision-support services as a function of actors' assessment of how alternative investments in information complement their internal competencies. Data from a survey...

Previous studies have found underestimation of risk, or overconfidence, to be a key factor in entrepreneurship. We use a simple model of competitive equilibrium to show that an irrational under-estimation of risk provides a competitive advantage leading to a greater chance of survival under...

Using data gathered in two surveys we analyze the movement of information in agriculture. The relative importance of varying classes of information providers are assessed by classes of users. A network based framework expands models of human capital and bounded rationality to assess the calculus...

This article develops a framework for analyzing food consumption that relies on the models of Lancaster and Becker, and takes into account production within the household, preferences for various food attributes, and noneconomic family characteristics. Using a data set on purchases of a variety...

This paper combines the Becker family production model with a cooperative bargaining model to analyze power distribution within the family. Family consumption decisions are often made by one person, but for several people, suggesting traditional decision theory is inadequate. Using data gathered...

Consumer resistance is a key barrier to the diffusion of genetically modified foods (GMFs). Several studies have shown that consumers in general have a negative attitude toward GMFs. Through analysis of a survey conducted in Israel, we find consumer attitudes toward GMFs to be context specific,...

Previous studies have found underestimation of risk, or overconfidence, to be pervasive. In this paper, we model overconfidence as a reduction in perceived variance. We generalize the analysis of Sandmo and examine the effects of competition on firms displaying overconfidence. Cases for both...

We analyze sources of information in agricultural markets to understand patterns of demand for decision support services and the division of labor in the supply of these services. Information formatting-qualitative variation that determines accessibility and relevance of information in specific...