In a competitive market, if one uses the traditional Importance- Performance Analysis (IPA) to evaluate service performance without considering the service level of competitors, misleading results may be obtained for managers responsible for developing improvement strategies. The purpose of this...

The present economic crisis has had a powerful impact on the restaurants in the city of Brasov, which have confronted themselves in the past years both with a decrease in the number of consumers, and with a reduction in the consumption of products and public food services. In this context, this...

This study intends to identify the reasons which determine young people to choose fast-food restaurants, as well as the criteria they bear in mind, when they choose such places to eat. There are relatively a few studies in Romania, on this field, which deal with young people’s perceptions...

Considering the fact that international consumers are being increasingly ecologically conscious, the present study aims to capture tourists’ intentions to support environmental initiatives in a Romanian mountain destination, namely Poiana Brasov. Using a quantitative research method, a total...

This paper is set on the context of tourism marketing and it investigates the concept of segmentation as an important tool in the management of urban tourism destinations. Segmentation presumes the existence of heterogeneity among customers in the market, and has received considerable support...

In the context of increased competition on the international tourism market, the assessment of destination image has become a research subject for both managers aiming to improve destination positioning and academic researchers. In order to obtain a competitive advantage, every tourist...