Czech market has not been overcrowded and another increase of the sale of coffee is supposed. In the year 1998 following firms had the leading position at the market: Kraft Jacobs Suchard, Tchibo and Douwe Egberts. This article pays attention to the research of the market with coffee in the...

CR has the highest consumption of beer per capita a year (160 l). Home consumption is not possible to increase and so the main breweries (about 70 in the republic) associate into larger companies to come into the foreign market. The aim of the research was to show the situation in the home...

Czech market has not been overcrowded and another increase of the sale of coffee is supposed. In the year 1998 following firms had the leading position at the market: Kraft Jacobs Suchard, Tchibo and Douwe Egberts. This article pays attention to the research of the market with coffee in the...

The sale of ketchups in Czech Republic started quickly to develop especially after the year 199, when foreign producers come to the market. The offer of the goods in the shops depends on the chosen strategy. The shop of Penny Market offered only 3 kinds of ketchups, especially in lower prices....

Consumption of consumer milk per 1 person in Czech Republic reduces in the last 8 years, however, consumption of milk products, including yoghurts, increases. This market is interesting for producers and present yearly about 70 mil. litres of yoghurts. After 1990, especially imported durable...

Consumption of consumer milk per 1 person in Czech Republic reduces in the last 8 years, however, consumption of milk products, including yoghurts, increases. This market is interesting for producers and present yearly about 70 mil. litres of yoghurts. After 1990, especially imported durable...

The sale of ketchups in Czech Republic started quickly to develop especially after the year 199, when foreign producers come to the market. The offer of the goods in the shops depends on the chosen strategy. The shop of Penny Market offered only 3 kinds of ketchups, especially in lower prices....

The contents of the word “services” causes many difficulties concerning classification of the services. Quite normal and common dictionaries and encyclopedias published in the last decade use the same own opinions of the authors based on their experience and profession. These differences in...

In the last decade the world trade was influenced by great and important changes under the influence of internationalization, globalization of the trade. Development of IT, especially of Internet caused a great change in the classical marketing chains. Direct sale also develops very much....