The article aims to discover further means of promoting the organic food in the market. The article analyses some results of the two questionnaire surveys and explores the costumers’ and consumers’ interest in both organic foods and regionally branded products. At the moment, it seems to be...

The paper deals with the evolution of the retail sales in the Czech Republic and the European Union. Retail sales are a very important element of the total performance of a national economy. The aim of this article is to analyze the tendency of the retail sales and to compare their evolution in...

The paper deals with the evolution of the retail sales in the Czech Republic and the European Union. Retail sales are a very important element of the total performance of a national economy. The aim of this article is to analyze the tendency of the retail sales and to compare their evolution in...

The article deals with consumer behaviour with aim to the health nutrition. The problems of consumption and consumption habits get more and more important in the society of developing countries. The tempo of life is accelerating and the impact of stress factors is growing. Consumers often do not...

The article aims to analyze environmental claims as a possible promotion element to support sales of local food. The article analyses some results of a questionnaire survey among customers of selected smaller food stores standing out of supranational retail chains.

Food intolerance touches no small part of people. These people have one more care when buying food. They have to find appropriate food product and it is sometimes quite difficult. This group of consumers could be potentially an interesting segment to target. This article shows basic needs of...

The article addresses the present situation in the consumer protection. It analyzes the measure of exercise of consumer rights by particular consumers. To a quality and successful exercise contribute a quality awareness, learning and education of consumers, who make a part of the Conception of...

In current time emerge the informations about using of genetic modification as a mean to gain a positive benefit of food, it means for production of functional food. The problem can be already the consumer's confidence that the concrete food will really have the promised effect. Its attitude can...

The article deals with results of several marketing surveys related to the promotion of Czech products in the regional food market as well as to the consumers’ awareness of regional brands. An important part of consumers prefers regional food and food products, is interested in their...