Skořepa, Ladislav; Pícha, Kamil - In: Acta Universitatis Bohemiae Meridionales 14 (2011) 2, pp. 71-78
The article deals with results of several marketing surveys related to the promotion of Czech products in the regional food market as well as to the consumers’ awareness of regional brands. An important part of consumers prefers regional food and food products, is interested in their...
