Skořepa, Ladislav; Rolínek, Ladislav; Polanský, Josef - In: Acta Universitatis Bohemiae Meridionales 2 (1999) 3, pp. 17-20
In the article the results of analysis of marketing milieu are summed up. The marketing milieu concerns bakery products and their largest producer in South Bohemian region, the bakery ,,Pekast", Ltd. The way how to obtain primary information about business market was marketing research in...
