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This paper provided an overview of the literature regarding definitions of corporate reputation before providing a working definition which argued that reputation is reflective and based on preconceptions, social networks and direct experience. They argue that rather than thinking about an...
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Research on reputation building suggests that it is linked to an organization’s identity. For example, Fombrun (2012) argues that companies with strong identities are more likely to gain attention and appreciation. While it is accepted that identity and reputation differ, we know little about...
Persistent link: https://www.econbiz.de/10011427177
Based on a case study of a large consulting firm, this paper makes two contributions to the literature on reputation and identity by examining how an organization responds when its identity is substantially misaligned with the experience and perceptions of external stakeholders that form the...
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Purpose – This paper aims to provide a critical overview of the significant and growing challenges that countries and organizations face with attracting and retaining foreign talent. Design/methodology/approach – The paper analyzes information from academia, business and the media on the...
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