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Unconscious transfer of meaning to brands
Galli, Maria; Gorn, Gerald - In: Journal of consumer psychology : the official journal … 21 (2011) 3, pp. 215-226
Persistent link: https://www.econbiz.de/10009164414
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Reconsidering Instrumental Corporate Social Responsibility through the Mafia Metaphor
Gond, Jean-Pascal; Palazzo, Guido; Basu, Kunal - In: Business ethics quarterly : the journal of the Society … 19 (2009) 1, pp. 57-86
Persistent link: https://www.econbiz.de/10008171771
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The Ethical Backlash of Corporate Branding
Palazzo, Guido; Basu, Kunal - In: Journal of business ethics : JOBE 73 (2007) 4, pp. 333-346
Persistent link: https://www.econbiz.de/10007742344
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Corporate Social Responsibility: A Process Model of Sensemaking
Basu, Kunal; Palazzo, Guido - In: The Academy of Management review : AMR 33 (2008) 1, pp. 122-136
Persistent link: https://www.econbiz.de/10007901208
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A ORGANIZATIONAL DYNAMICS - Merging brands after mergers Ag:100
Basu, Kunal - In: Operations research, Management science : OR MS ; the … 47 (2007) 5, pp. 501-502
Persistent link: https://www.econbiz.de/10007862174
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Beyond Selfishness - A syndrome of selfishness, built on a series of half-truths, has taken hold of our corporations and our societies, as well as our minds. This calculus of glori...
Mintzberg, Henry; Simons, Robert; Basu, Kunal - In: MIT sloan management review 44 (2002) 1, pp. 67-74
Persistent link: https://www.econbiz.de/10006262006
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STRATEGY AND ORGANIZATION - Merging Brands after Mergers
Basu, Kunal - In: California management review : CMR 48 (2006) 4, pp. 28-40
Persistent link: https://www.econbiz.de/10007279637
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Customer Loyalty: Toward an Integrated Conceptual Framework
Dick, Alan S.; Basu, Kunal - In: Journal of the Academy of Marketing Science 22 (1994) 2, pp. 99-113
Persistent link: https://www.econbiz.de/10006155386