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Guillaume Franck focusses on the paramount importance of the impact of culture on the success or failure of a merger or acquisition. Drawing on many European case-studies of M and As, he explores some of the concepts, particularly in the field of cultural dynamics, that executives of European...
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While it is through creating and marketing products that firms achieve success, there are also significant opportunities for them to create value by exploiting the capabilities they utilize in creating products. However, seeing capabilities in this light demands new ways of thinking about...
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