It is rare for a single store opening in Warrington, north-west England, to arouse concern amongst UK retailers. However, when that store is a 182,000 sq ft outlet for the Swedish furniture and home furnishings retailer IKEA, representing the Company's first foray into the UK market, the...

Examines the extent of the penetration of electronic commerce, specifically via the Internet, in the retail trade in Europe. Assessment of the use of the Internet in mail order and direct marketing operations; Application of the Internet in grocery retailing; Examination of the penetration of...

Although the notion of netnography as a set of tools for exploring consumer behaviour online is not new, the potential of netnographic methods in market research and analysis is still largely undeveloped. In this article, we explore the ways in which netnographic techniques can be used in...

Establishing territorial embeddedness within host regions in international retail expansion is well known to be important, although the processes underpinning its realization are less explicit. This research analyses some ‘emerging practices’ of international expansion planning by drawing on...