Purpose – This study aims to improve the understanding of the factors that influence the performance of universities’ technology transfer offices (TTOs), units charged with the responsibility for aiding the commercialization of research innovations. Design/methodology/approach – To...

The role of sales has changed dramatically during the last two decades, with sales becoming increasingly strategic and encroaching on domains that traditionally belong to marketing. Many studies address the role of marketing in new product development (NPD) success, but research on the...