India started opening its economy a decade ago to integrate with the global economy. Several economic reforms have been undertaken during this period with the hope that India will soon emerge as a global player. There is a need to review the developments and take necessary corrective action. It...

Intro -- Contents -- Preface -- Acknowledgments -- Chapter 1: Value-MultiplePerspectives -- Chapter 2: Customer Perceived Valueand Its Drivers in UrbanBOP in India -- Chapter 3: Delivering CustomerPerceived Value at theUrban Bottom of thePyramid in India -- Chapter 4: Institutionalizing...