MILITARU, Cezar; ZANFIR, Adriana - In: Annals of Spiru Haret University, Economic Series 1 (2010) 1, pp. 49-55
International business conflicts take place when one part sends a message in accordance with a specific culture, while the other part decodes the message considering another set of values, corresponding to their own culture. This situation is present because the particularities of other cultures...