Covers -- Editorial advisory board -- Visual arts marketing in East Asia -- A comparative study of the influence of political systems on the art markets of East Asia and China -- Contemporary Japanese art: between globalization and localization -- The role of ambiances and aesthetics on...

Many "new" products enter the marketplace each year. Most of these products are not genuinely new or innovative. One estimate places the number of truly new products at less than ten percent. The other ninety percent are modified or repositioned products. A survey of new consumer products found...

Purpose: Communicating the national values of artists and the role of product benefits as symbols of national values, infuse iconic national brands. This paper aims to validate a conceptual framework that offers empirical insights for cultural identity that drives brand management....