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"As the 'backbone of the economy', small and medium-sized enterprises (SMEs) are key players in the dynamics of local, regional, and global markets and are often obliged to provide timely responses to the increasingly fierce cross-border competition. However, SMEs internationalisation has...
Persistent link: https://www.econbiz.de/10014493382
The current paper aims to investigate the relation between competit ion and online purchasing decision-making, integrating consumer protection awareness and the corresponding consumer behavior as mediators. The focus is on both subjective and objective measures related to the level of consumer...
Persistent link: https://www.econbiz.de/10011725102
The current paper aims to investigate the relation between competit ion and online purchasing decision-making, integrating consumer protection awareness and the corresponding consumer behavior as mediators. The focus is on both subjective and objective measures related to the level of consumer...
Persistent link: https://www.econbiz.de/10011796908
The present study intends to discuss the psychological profile of Generation Y versus other generations. The differences between Millennials and other generations are addressed in terms of values, personality characteristics, and reactions under stress. The topicality and relevance of the...
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