Bahaee, Mahmood; Pisani, Michael J. - In: International Business Review 18 (2009) 2, pp. 199-210
This research investigates the animosity of more than 900 Iranian consumers toward the U.S. and their propensity to purchase U.S.-made products/brands in the context of a prolonged hostility between the two countries. Our results suggest that the antecedent demographic variables of education,...