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Comparing the performance of state brewery and multinational brewing company
Kozák, Vratislav - In: Proceedings of the 17th Annual Conference on Marketing …, (pp. 233-237). 2009
Persistent link: https://www.econbiz.de/10009499902
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3rd International conference on Decision making for Small and Medium-Sized Enterprises : DEMSME 2021 : conference proceedings : online conference organized by Silesian University i...
Šebestová, Jarmila (ed.); Šperka, Roman (ed.);  … - International Conference on Decision Making for Small …; … - 2021
Persistent link: https://www.econbiz.de/10012546464
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What motivates Czech and international “millennial-aged” university students to consume craft beers?
Rivaroli, Sergio; Kozák, Vratislav; Spadoni, Roberta - In: International Journal of Wine Business Research 31 (2019) 3, pp. 441-455
Purpose: An interesting subset of millennials are university students. This study aims to investigate motivations to drink craft beers in a sample of Czech and International University students in Prague (Czech Republic). Design/methodology/approach: Adopting a revised model of the theory of...
Persistent link: https://www.econbiz.de/10012072233
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Vstup slovenských firiem na ruský trh
Kozák, Vratislav; Voleníková, Gabriela - 2016 - 1. vydání
Persistent link: https://www.econbiz.de/10011566507