Tang, Jason; Repetti, Toni; Raab, Carola - In: Journal of Hospitality and Tourism Insights 2 (2019) 1, pp. 92-108
Purpose: Restaurants typically have small profit margins and with the pressure of increasing food and labor costs, management is looking to revenue as a way to maintain and drive profits. One technique to increase revenue is through revenue management practices, but management needs to be aware...