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Attitudes of Indonesian mothers toward food advertising directed to children
Waller, David S.; Lanasier, Evi V. - In: Journal of food products marketing 21 (2015) 4, pp. 397-412
Persistent link: https://www.econbiz.de/10011432270
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Insight generation with marketing research online communities (MROCs)
Baldus, Brian J. - In: Journal of internet commerce 14 (2015) 4, pp. 476-491
Persistent link: https://www.econbiz.de/10011432519
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The economic benefits to retailers from customer participation in proprietary web panels
Allen, B. J.; Dholakia, Utpal M.; Basuroy, Suman - In: Journal of retailing 92 (2016) 2, pp. 147-161
Persistent link: https://www.econbiz.de/10011504972
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Practice prize paper-managing advertising campaigns for new product launches : an application at Mercedes-Benz
Fischer, Marc - In: Marketing science : the marketing journal of the … 38 (2019) 2, pp. 343-359
Persistent link: https://www.econbiz.de/10012022546
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Product rating statistics as consumer search aids
Guan, Chong; Lam, Shun Yin - In: Journal of interactive marketing : a quarterly … 48 (2019), pp. 51-70
Persistent link: https://www.econbiz.de/10012129484
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A thematic exploration of digital, social media, and mobile marketing : research evolution from 2000 to 2015 and an agenda for future inquiry
Lamberton, Cait; Stephen, Andrew T. - In: Journal of marketing 80 (2016) 6, pp. 146-172
Persistent link: https://www.econbiz.de/10011621587
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Social media intelligence in market research
Ney, Jillian - In: International journal of market research : JMRS ; the … 58 (2016) 5, pp. 754-759
Persistent link: https://www.econbiz.de/10011625952
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Towards improved performance : a model for testing email newsletter design
Hartemo, Mari; Suomi, Reima; Hakala, Ulla - In: Journal of electronic commerce in organizations : the … 14 (2016) 3, pp. 1-16
Persistent link: https://www.econbiz.de/10011584145
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The impact of digital fingerprinting and identity verification on data quality : duplication detection is not a perfect science
Courtright, Melanie; Pashupati, Kartik - In: Journal of advertising research 54 (2014) 3, pp. 263-269
Persistent link: https://www.econbiz.de/10010419829