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Validating conjoint and hedonic preference measures : evidence from valuing reductions in risk

Gegax, Douglas - In: Quarterly journal of business and economics : QJBE 36 (1997) 2, pp. 31-54

Persistent link: https://www.econbiz.de/10001223204

Research ethics education in Korea for overcoming culture and value system differences

Nho, Hwan-jin - In: Journal of open innovation : technology, market, and … 2 (2016) 4, pp. 1-11

Although ethical standards and procedures for research in Korea have developed closer to global standards, applying those standards and procedures have led significant conflicts widely due to the cultural differences. In Korea where relationship-centered East Asian values are crucial, it is...

Persistent link: https://www.econbiz.de/10011421041

Social religiosity : concept and measurement across divergent cultures

Mathur, Anil; Barak, Benny; Zhang, Yong; Lee, Keun S.; … - In: Asia Pacific journal of marketing and logistics 27 (2015) 5, pp. 717-734

Persistent link: https://www.econbiz.de/10011478833

A note on the use of survey research firms to enable empirical data collection

Schoenherr, Tobias; Ellram, Lisa M.; Tate, Wendy L. - In: Journal of business logistics : JBL 36 (2015) 3, pp. 288-300

Persistent link: https://www.econbiz.de/10011482443

Video methods in strategy research : focusing on embodied cognition

Gylfe, Philip; Franck, Henrika; LeBaron, Curtis; … - In: Strategic management journal 37 (2016) 1, pp. 133-148

Persistent link: https://www.econbiz.de/10011498576

Data collection in a flat world : the strengths and weaknesses of Mechanical Turk samples

Goodman, Joseph K.; Cryder, Cynthia E.; Cheema, Amar - In: Journal of behavioral decision making 26 (2013) 3, pp. 213-224

Persistent link: https://www.econbiz.de/10009781346

Introduction to the special issue on research methodologies for macromarketing : macromarketing research : it’s not rocket science ... it’s much harder

Wooliscroft, Ben - In: Journal of macromarketing : examining the interactions … 36 (2016) 1, pp. 8-10

Persistent link: https://www.econbiz.de/10011452293

Grounded Theory as a macromarketing methodology : critical insights from researching the marketing dynamics of Fairtrade Towns

Samuel, Anthony; Peattie, Kenneth J. - In: Journal of macromarketing : examining the interactions … 36 (2016) 1, pp. 11-26

Persistent link: https://www.econbiz.de/10011452309

Involvement and detachment : the application of figurational sociology methodologies in consumer research and macromarketing

Sinclair, Gary - In: Journal of macromarketing : examining the interactions … 36 (2016) 1, pp. 27-40

Persistent link: https://www.econbiz.de/10011452312

Using quantitative and mixed research methods in marketing : a meta-analytic approach

Jemna, Ligia Muntean - In: Acta Universitatis Danubius / Oeconomica 13 (2017) 4, pp. 201-223

Persistent link: https://www.econbiz.de/10012137017

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