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Applied economics
Journal of advertising research
234
International journal of advertising : the review of marketing communications
210
Journal of advertising
185
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising : official publication of the American Academy of Advertising
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167
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
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81
Journal of marketing
74
European journal of operational research : EJOR
73
Journal of historical research in marketing
70
European journal of marketing : EJM
66
Journal of promotion management : innovations in planning and applied research
66
Journal of marketing research : JMR
62
International journal of internet marketing and advertising : IJIMA
58
Journal of retailing and consumer services
57
Jahrbuch der Absatz- und Verbrauchsforschung
55
NBER working paper series
54
International journal of industrial organization
53
Psychology & marketing
53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of current issues and research in advertising : JCIRA
51
SpringerLink / Bücher
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Health marketing quarterly
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Journal of current issues and research in advertising
45
NBER Working Paper
45
Marketing : ZFP ; journal of research and management
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Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
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Markenartikel : das Magazin für Markenführung
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Young consumers : insight and ideas for responsible marketers
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Journal of business ethics : JOBE
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Marketing letters : a journal of research in marketing
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Journal of global marketing
33
Advertising theory
31
CESifo working papers
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
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ECONIS (ZBW)
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1
Advertising, new product profit expectations, and the firm's R&D investment decisions
Hula, David G.
- In:
Applied economics
20
(
1988
)
1
,
pp. 125-142
Persistent link: https://www.econbiz.de/10001047255
Saved in:
2
The competitive and anticompetitive theories of advertising : an empir. analysis
Gomes, Lawrence J.
- In:
Applied economics
18
(
1986
)
6
,
pp. 599-613
Persistent link: https://www.econbiz.de/10001047612
Saved in:
3
Structure, conduct and performance : a simultaneous equations investigation for the Brazilian manufacturing industry
Resende, Marcelo
- In:
Applied economics
39
(
2007
)
7/9
,
pp. 937-942
Persistent link: https://www.econbiz.de/10003484171
Saved in:
4
The effects of advertising on resale price maintenance
Chen, Miao-ling
;
Chen, Guan-ru
- In:
Applied economics
39
(
2007
)
4/6
,
pp. 453-459
Persistent link: https://www.econbiz.de/10003461747
Saved in:
5
Alcohol advertising bans, consumption and control policies in seventeen OECD countries, 1975 - 2000
Nelson, Jon Paul
- In:
Applied economics
42
(
2010
)
7/9
,
pp. 803-823
Persistent link: https://www.econbiz.de/10003991747
Saved in:
6
Measuring and testing advertising-induced rotation in the demand curve
Zheng, Yuqing
;
Kinnucan, Henry W.
;
Kaiser, Harry M.
- In:
Applied economics
42
(
2010
)
13/15
,
pp. 1601-1614
Persistent link: https://www.econbiz.de/10008737432
Saved in:
7
Lower bounds of concentration in Taiwan's manufacturing industries : do exports matter?
Yang, Chih-Hai
;
Kuo, Chun-chien
- In:
Applied economics
39
(
2007
)
16/18
,
pp. 2389-2401
Persistent link: https://www.econbiz.de/10003590358
Saved in:
8
A re-examination of the advertising and industrial concentration relationship
Uri, Noel D.
- In:
Applied economics
19
(
1987
)
4
,
pp. 427-435
Persistent link: https://www.econbiz.de/10003698252
Saved in:
9
Can generic advertising alleviate consumer concerns over food scares?
Messer, Kent D.
;
Kaiser, Harry M.
;
Payne, Collin
; …
- In:
Applied economics
43
(
2011
)
10/12
,
pp. 1535-1549
Persistent link: https://www.econbiz.de/10009239367
Saved in:
10
TV advertising spillovers and demand for private labels : the case of carbonated soft drinks
Lopez, Rigoberto A.
;
Liu, Yizao
;
Zhu, Chen
- In:
Applied economics
47
(
2015
)
25/27
,
pp. 2563-2576
Persistent link: https://www.econbiz.de/10010519658
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