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How advertising affects employees
Acito, Franklin; Ford, Jeffrey D. - In: Business horizons 23 (1980) 1, pp. 53-59
Persistent link: https://www.econbiz.de/10003464440
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A defense of direct-to-consumer prescription drug advertising
Cox, Anthony D.; Cox, Dena - In: Business horizons 53 (2010) 2, pp. 221-228
Persistent link: https://www.econbiz.de/10003957122
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Advertising in the "age of me"
McNeal, James U. - In: Business horizons 22 (1979) 4, pp. 34-38
Persistent link: https://www.econbiz.de/10003623376
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Advertising's disparagement of American workers
McNeal, James U. - In: Business horizons 26 (1983) 1, pp. 7-12
Persistent link: https://www.econbiz.de/10003623381
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You can defend advertising - but not every advertisement
McNeal, James U. - In: Business horizons 24 (1981) 5, pp. 33-37
Persistent link: https://www.econbiz.de/10003623391
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The right to be read
Weigand, Robert E. - In: Business horizons 14 (1971) 5, pp. 27-36
Persistent link: https://www.econbiz.de/10003704275
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Advertising regulation : Fiddling with the FTC while the world burns
Boddewyn, Jean J. - In: Business horizons 28 (1985) 3, pp. 32-40
Persistent link: https://www.econbiz.de/10003500495
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Guidelines for the advertising of services
George, William R.; Berry, Leonard L. - In: Business horizons 24 (1981) 4, pp. 52-56
Persistent link: https://www.econbiz.de/10003500727
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The sperry corporation and listening: an interview
Gaetani, John Louis di - In: Business horizons 25 (1982) 2, pp. 34-39
Persistent link: https://www.econbiz.de/10003555560
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Two-way television: a tool new product research
Bushmann, F. Anthony; Robinson, Richard - In: Business horizons 24 (1981) 4, pp. 69-75
Persistent link: https://www.econbiz.de/10003506878