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Identifying the extensive and intensive effects of generic advertising on the household demand for fluid milk and cheese
Schmit, Todd M. (contributor) - 2001
Persistent link: https://www.econbiz.de/10001583653
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Optimal seasonal allocation of generic dairy advertising expenditures
Schmit, Todd M. (contributor); Kaiser, Harry M. (contributor) - 2004
Persistent link: https://www.econbiz.de/10002565026
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Measuring the impacts of generic fluid milk and cheese advertising : a time-varying parameter application
Schmit, Todd M.; Kaiser, Harry M. - 2002
Persistent link: https://www.econbiz.de/10001766787
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Optimal institutional mechanisms for funding generic advertising : an experimental analysis
Messer, Kent D. (contributor); Schmit, Todd M. (contributor) - 2004
Persistent link: https://www.econbiz.de/10003108373