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Behavioral and management science in marketing
Davis, Harry L. (ed.); Silk, Alvin J. (contributor) - 1978
Persistent link: https://www.econbiz.de/10000049840
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Advertising strategy : a communication theory approach
Percy, Larry; Rossiter, John R. - 1980
Persistent link: https://www.econbiz.de/10000054501
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Advertising and consumer psychology
Percy, Larry (contributor); Woodside, Arch G. (contributor) - 1983
Persistent link: https://www.econbiz.de/10000330338
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Costs, institutional mobility barriers, and market structure : advertising agencies as multiproduct firms
Silk, Alvin J. - 1994
Persistent link: https://www.econbiz.de/10000904632
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Absatz-Beförderung : Kommentare zu aktuellen Themen aus Marketing, Werbung und Werbeagenturen
Pepels, Werner - 1992 - 1. Aufl
Persistent link: https://www.econbiz.de/10000839236
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Marketingredienzen : Kommentare zu aktuellen Themen aus Marketing, Werbung und Werbeagenturen
Pepels, Werner - 1991
Persistent link: https://www.econbiz.de/10000819978
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Marketing-Kommunikations-Aktionen : Beratungskonzepte für nicht-klassische Werbemaßnahmen in Praxisbeispielen
Pepels, Werner - 1990
Persistent link: https://www.econbiz.de/10000790327
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Scale and scope effects on advertising agency costs
Silk, Alvin J.; Berndt, Ernst R. - 1990
Persistent link: https://www.econbiz.de/10000800329
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Advertising and promotion management
Rossiter, John R.; Percy, Larry - 1987
Persistent link: https://www.econbiz.de/10000782620