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~person:"Percy, Larry"
~person:"Bauer, Raymond Augustine"
~subject:"Werbungsforschung"
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Werbungsforschung
Werbung
18
Advertising
10
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7
Marketing management
6
Advertising planning
5
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5
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Percy, Larry
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Fryburger, Vernon
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Study on the consumer judgment of advertising
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ECONIS (ZBW)
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1
Advertising and consumer psychology
Percy, Larry
(
contributor
);
Woodside, Arch G.
(
contributor
)
-
1983
Persistent link: https://www.econbiz.de/10000330338
Saved in:
2
Advertising in America : the consumer view
Bauer, Raymond Augustine
;
Greyser, Stephen A.
-
1968
Persistent link: https://www.econbiz.de/10000655505
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