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Advertising and consumer psychology
Percy, Larry (contributor); Woodside, Arch G. (contributor) - 1983
Persistent link: https://www.econbiz.de/10000330338
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Methodological guidelines for advertising research
Rossiter, John R.; Percy, Larry - In: Journal of advertising : official publication of the … 46 (2017) 1, pp. 71-82
Persistent link: https://www.econbiz.de/10011686469
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How the roles of advertising merely appear to have changed
Rossiter, John R.; Percy, Larry - In: International journal of advertising : the quarterly … 32 (2013) 3, pp. 391-398
Persistent link: https://www.econbiz.de/10009789458