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~person:"Percy, Larry"
~subject:"Werbungsforschung"
~subject:"Werbungsmittel"
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Werbungsforschung
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16
Advertising
9
Marketingmanagement
7
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6
Advertising planning
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1
Advertising strategy : a communication theory approach
Percy, Larry
;
Rossiter, John R.
-
1980
Persistent link: https://www.econbiz.de/10000054501
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2
Advertising and consumer psychology
Percy, Larry
(
contributor
);
Woodside, Arch G.
(
contributor
)
-
1983
Persistent link: https://www.econbiz.de/10000330338
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