Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Communication"
~isPartOf:"Asian business & management"
~isPartOf:"Journal of marketing communications"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Der Einfluß der musikalischen...
Similar by subject
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Communication
Advertising
145
Werbung
145
Advertising effects
108
Werbewirkung
108
Consumer behaviour
93
Konsumentenverhalten
93
Internet marketing
38
Online-Marketing
38
advertising
33
Brand management
23
Markenführung
23
Brand image
20
Markenimage
20
Emotion
13
Marketing management
13
Marketingmanagement
13
advertising effectiveness
11
Brand
8
Markenartikel
8
Perception
8
Social Web
8
Social web
8
Wahrnehmung
8
Green marketing
7
Öko-Marketing
7
Advertising industry
6
Fernsehwerbung
6
Target group
6
Television advertising
6
USA
6
United States
6
Werbewirtschaft
6
Zielgruppe
6
Cognition
5
Computerspiel
5
Creativity
5
Ethics
5
Ethik
5
Kognition
5
Kreativität
5
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Dahlén, Micael
1
Décaudin, Jean-Marc
1
Lacoste, Denis
1
Lim, Eunah
1
Modig, Erik
1
Powell, K. Skylar
1
Rosengren, Sara
1
Takahashi, Hidenori
1
more ...
less ...
Published in...
All
Asian business & management
Journal of marketing communications
Europäische Kulturen in der Wirtschaftskommunikation
4
IIMB management review
4
Research
3
Corporate communications : an international journal
2
European journal of marketing : EJM
2
Journal of advertising research
2
Journal of destination marketing & management
2
Journal of marketing
2
Kommunikationspolitik im 21. Jahrhundert
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Marketing theory
2
NBER working paper series
2
Palgrave Studies of Public Sector Management in Africa
2
SpringerLink / Bücher
2
Tulane University Economics working paper
2
Working paper
2
Working paper / National Bureau of Economic Research, Inc.
2
A Ronald Press Publication
1
Advertising in developing and emerging countries : the economic, political and social context
1
Advertising, promotion, and new media
1
Age of access? - Grundfragen der Informationsgesellschaft
1
Annales Universitatis Mariae Curie-Skłodowska / H
1
Annual review of economics
1
Arbeitspapier / Institut für Marketing und Unternehmungsführung, Universität Bern
1
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Arbeitspapiere zur mathematischen Wirtschaftsforschung
1
Basler Schriften zum Marketing
1
Beck-Wirtschaftsberater im dtv
1
Berichte aus der Betriebswirtschaft
1
Betrieb / Vertriebssteuerung
1
Brands and branding
1
Business models for strategic innovation : cross-functional perspectives
1
Central European business review : CEBR
1
Communicating corporate social responsibility : perspectives and practice
1
Communication arts books
1
Consumer psychology review
1
Corporate governance : international journal of business in society
1
Der Handel. Edition / Enzyklopädie des Handels
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The value of ambient communication from a consumer perspective
Rosengren, Sara
;
Modig, Erik
;
Dahlén, Micael
- In:
Journal of marketing communications
21
(
2015
)
1
,
pp. 20-32
Persistent link: https://www.econbiz.de/10010514630
Saved in:
2
Services advertising : showcase the customer!
Décaudin, Jean-Marc
;
Lacoste, Denis
- In:
Journal of marketing communications
24
(
2018
)
5
,
pp. 518-534
Persistent link: https://www.econbiz.de/10011880799
Saved in:
3
Chasing "animal spirits" : business expectations, performance feedback, and advertising intensity in Japanese firms
Powell, K. Skylar
;
Lim, Eunah
;
Takahashi, Hidenori
- In:
Asian business & management
22
(
2023
)
3
,
pp. 1035-1064
Persistent link: https://www.econbiz.de/10014327767
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
