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Kommunikative Steuerung von Märkten : Das Kulturprogramm der Ökonomie
Priddat, Birger P. - In: Perspektiven einer kulturellen Ökonomik, (pp. 343-359). 2004
Persistent link: https://www.econbiz.de/10001977961
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Wie Werbung gemacht wird : Fallstudien und Überlegungen zur Organisation, Planung und Kontrolle kommunikationspolitischer Aktivitäten im Unternehmen
Schmalen, Helmut; Schachtner, Dirk - In: Jahrbuch der Absatz- und Verbrauchsforschung 46 (2000) 1, pp. 59-78
Persistent link: https://www.econbiz.de/10001496648
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Brand communications
Feldwick, Paul - In: Brands and branding, (pp. 127-142). 2004
Persistent link: https://www.econbiz.de/10002755012
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Blacks in communications: journalism, public relations, and advertising
Stein, Meyer L. - 1972
Persistent link: https://www.econbiz.de/10001795156
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Advertising and promotion : communicating brands
Hackley, Christopher E. - 2005
Persistent link: https://www.econbiz.de/10002411189
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Media, messages, and men : new perspectives in communication
Merrill, John Calhoun; Lowenstein, Ralph L. - 1979 - 2. ed.
Persistent link: https://www.econbiz.de/10002300590
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Subject heasdings in advertising marketing and communications media
Christianson, Elin B.; Strable, Edward G. - 1964
Persistent link: https://www.econbiz.de/10002012023
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A theory of strategic diffusion
Galeotti, Andrea (contributor); Goyal, Sanjeev (contributor) - 2007
Persistent link: https://www.econbiz.de/10003590079
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The language of graphic advertising in Spain : bridging the cultural gap
García-Yeste, Miguel Ángel - In: Intercultural business communication and simulation and …, (pp. 175-188). 2009
Persistent link: https://www.econbiz.de/10003917645