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~person:"Esch, Franz-Rudolf"
~person:"Balaji, M. S."
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
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Esch, Franz-Rudolf
Balaji, M. S.
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Innovative Markenführung und -implementierung
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Journal of business research : JBR
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The journal of services marketing
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ECONIS (ZBW)
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Does relationship communication matter in B2C service relationships?
Balaji, M. S.
;
Roy, Sanjit
;
Khong Kok Wei
- In:
The journal of services marketing
30
(
2016
)
2
,
pp. 186-200
Persistent link: https://www.econbiz.de/10011487025
Saved in:
2
Language divergence in service encounters : revisiting its influence on word-of-mouth
Balaji, M. S.
;
Roy, Sanjit
;
Lassar, Walfried M.
- In:
Journal of business research : JBR
72
(
2017
),
pp. 210-213
Persistent link: https://www.econbiz.de/10011645579
Saved in:
3
Customer Touchpoint Management
Esch, Franz-Rudolf
;
Knörle, Christian
- In:
Innovative Markenführung und -implementierung
,
(pp. 293-310)
.
2011
Persistent link: https://www.econbiz.de/10009349221
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