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Werbung
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Business horizons
Journal of advertising research
234
International journal of advertising : the review of marketing communications
210
Journal of advertising
185
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of business research : JBR
167
Journal of marketing communications
146
Journal of promotion management : JPM
82
Management science : journal of the Institute for Operations Research and the Management Sciences
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Journal of marketing
78
European journal of operational research : EJOR
73
Journal of historical research in marketing
70
European journal of marketing : EJM
68
Journal of promotion management : innovations in planning and applied research
66
Jahrbuch der Absatz- und Verbrauchsforschung
63
Journal of marketing research : JMR
63
International journal of internet marketing and advertising : IJIMA
58
Journal of retailing and consumer services
57
NBER working paper series
54
International journal of industrial organization
53
Psychology & marketing
53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of current issues and research in advertising : JCIRA
51
SpringerLink / Bücher
50
Health marketing quarterly
49
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
48
Journal of current issues and research in advertising
45
NBER Working Paper
45
Marketing : ZFP ; journal of research and management
42
Markenartikel : das Magazin für Markenführung
41
Working paper / National Bureau of Economic Research, Inc.
41
Young consumers : insight and ideas for responsible marketers
37
Journal of business ethics : JOBE
35
Marketing letters : a journal of research in marketing
34
The American economic review
34
Esomar congress
33
Journal of global marketing
33
Applied economics
32
Advertising theory
31
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ECONIS (ZBW)
27
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1
Marketing consumer goods in Australia : The business scene in the land of the "outback"
Boyd jr., Harper W.
;
McConnell, J. Douglas
- In:
Business horizons
11
(
1968
)
1
,
pp. 49-58
Persistent link: https://www.econbiz.de/10002026787
Saved in:
2
How advertising affects employees
Acito, Franklin
;
Ford, Jeffrey D.
- In:
Business horizons
23
(
1980
)
1
,
pp. 53-59
Persistent link: https://www.econbiz.de/10003464440
Saved in:
3
A defense of direct-to-consumer prescription drug advertising
Cox, Anthony D.
;
Cox, Dena
- In:
Business horizons
53
(
2010
)
2
,
pp. 221-228
Persistent link: https://www.econbiz.de/10003957122
Saved in:
4
Advertising in the "age of me"
McNeal, James U.
- In:
Business horizons
22
(
1979
)
4
,
pp. 34-38
Persistent link: https://www.econbiz.de/10003623376
Saved in:
5
Advertising's disparagement of American workers
McNeal, James U.
- In:
Business horizons
26
(
1983
)
1
,
pp. 7-12
Persistent link: https://www.econbiz.de/10003623381
Saved in:
6
You can defend advertising - but not every advertisement
McNeal, James U.
- In:
Business horizons
24
(
1981
)
5
,
pp. 33-37
Persistent link: https://www.econbiz.de/10003623391
Saved in:
7
The right to be read
Weigand, Robert E.
- In:
Business horizons
14
(
1971
)
5
,
pp. 27-36
Persistent link: https://www.econbiz.de/10003704275
Saved in:
8
Advertising regulation : Fiddling with the FTC while the world burns
Boddewyn, Jean J.
- In:
Business horizons
28
(
1985
)
3
,
pp. 32-40
Persistent link: https://www.econbiz.de/10003500495
Saved in:
9
Guidelines for the advertising of services
George, William R.
;
Berry, Leonard L.
- In:
Business horizons
24
(
1981
)
4
,
pp. 52-56
Persistent link: https://www.econbiz.de/10003500727
Saved in:
10
The sperry corporation and listening: an interview
Gaetani, John Louis di
- In:
Business horizons
25
(
1982
)
2
,
pp. 34-39
Persistent link: https://www.econbiz.de/10003555560
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