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Cognitive dissonance and the classification of consumer goods
Kaish, Stanley - In: Journal of marketing 31 (1967) 4,1, pp. 28-31
Persistent link: https://www.econbiz.de/10002201184
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Product characteristics and marketing strategy
Miracle, Gordon E. - In: Journal of marketing 29 (1965) 1, pp. 18-24
Persistent link: https://www.econbiz.de/10002498963
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The changing role of the product manager in consumer goods companies
Buell, Victor P. - In: Journal of marketing 39 (1975) 3, pp. 3-11
Persistent link: https://www.econbiz.de/10001965963
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Identifying trade areas for consumer goods in foreign markets
Carr jr., Richard P. - In: Journal of marketing 42 (1978) 4, pp. 76-80
Persistent link: https://www.econbiz.de/10001978869
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The remembering and forgetting of advertising
Zielske, Hubert A. - In: Journal of marketing 23 (1959), pp. 239-243
Persistent link: https://www.econbiz.de/10003713860
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How international can European advertising be?
Elinder, Erik - In: Journal of marketing 29 (1965) 2, pp. 7-11
Persistent link: https://www.econbiz.de/10002118080
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Word-of-mouth communication by the innovator
Engel, James F.; Kegerreis, Robert J.; Blackwell, Roger D. - In: Journal of marketing 33 (1969) 3, pp. 15-19
Persistent link: https://www.econbiz.de/10002119757
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Impact of Mad Money stock recommendations : merging financial and marketing perspectives
Karniouchina, Ekaterina V.; Moore, William L.; Cooney, … - In: Journal of marketing 73 (2009) 6, pp. 244-266
Persistent link: https://www.econbiz.de/10003901190
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The direct and indirect effects of advertising spending on firm value
Joshi, Amit; Hanssens, Dominique M. - In: Journal of marketing 74 (2010) 1, pp. 20-33
Persistent link: https://www.econbiz.de/10003940505
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Consumer response to drug risk information : the role of positive affect
Cox, Anthony D.; Cox, Dena; Powell Mantel, Susan - In: Journal of marketing 74 (2010) 4, pp. 31-44
Persistent link: https://www.econbiz.de/10008826532