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Kaiser, Harry M.
60
Eisend, Martin
48
Taylor, Charles Raymond
37
Pelsmacker, Patrick de
36
Anderson, Simon P.
29
Kind, Hans Jarle
28
Septianto, Felix
27
Rosengren, Sara
26
Saffer, Henry
26
Okazaki, Shintaro
24
Sethi, Suresh
24
Zaccour, Georges
24
Dahlén, Micael
23
Diehl, Sandra
22
Stafford, Marla Royne
22
Yoon, Sukki
22
Kinnucan, Henry W.
21
Gierl, Heribert
20
Huh, Jisu
20
Mueller, Barbara
20
Wilbur, Kenneth C.
20
Yoon, Hye Jin
20
Silk, Alvin J.
19
Ford, John B.
18
Schlosser, Rainer
18
Campbell, Colin L.
17
Carlson, Les
17
Dens, Nathalie
17
Jullien, Bruno
17
Nilssen, Tore
17
Prasad, Ashutosh
17
Terlutter, Ralf
17
Dave, Dhaval
16
Hackley, Christopher E.
16
Jerath, Kinshuk
16
Reid, Leonard N.
16
Rossiter, John R.
16
Bagwell, Kyle
15
Choi, Yung Kyun
15
Hudders, Liselot
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National Bureau of Economic Research
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American Marketing Association
9
Springer Fachmedien Wiesbaden
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Axel-Springer-Verlag
7
RWI - Leibniz-Institut für Wirtschaftsforschung
7
European Society for Opinion and Marketing Research
6
Confederation British Industry
4
European Advertising Academy
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IGI Global
4
Advertising Research Foundation
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American Enterprise Institute for Public Policy Research
3
Cornell University / Department of Agricultural Economics
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International Association of Business Communicators
3
International Chamber of Commerce
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Peter Lang GmbH
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United States / Congress / House / Committee on Interstate and Foreign Commerce
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United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
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Advertising Association
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Association of National Advertisers
2
Axel Springer Verlag, Marketing Anzeigen
2
Boston College / Department of Economics
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Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
2
Edward Elgar Publishing
2
Erasmus Research Institute of Management
2
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2
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ICORIA <14., 2015, London>
2
ICORIA <15., 2016, Ljubljana>
2
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2
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2
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2
International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
London School of Economics and Political Science
2
NetLibrary, Inc
2
OECD
2
Seminar on the Business of Advertising <1978, Barcelona>
2
United States / National Recovery Administration
2
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International journal of advertising : the review of marketing communications
210
Journal of advertising research
209
Journal of advertising
185
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of business research : JBR
159
Journal of marketing communications
146
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Journal of historical research in marketing
70
European journal of operational research : EJOR
69
Management science : journal of the Institute for Operations Research and the Management Sciences
67
Journal of promotion management : innovations in planning and applied research
66
European journal of marketing : EJM
62
International journal of internet marketing and advertising : IJIMA
58
Journal of retailing and consumer services
57
NBER working paper series
54
International journal of industrial organization
53
Psychology & marketing
53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of current issues and research in advertising : JCIRA
51
Health marketing quarterly
49
Journal of current issues and research in advertising
45
Journal of marketing research : JMR
45
NBER Working Paper
45
Journal of marketing
43
Working paper / National Bureau of Economic Research, Inc.
41
Young consumers : insight and ideas for responsible marketers
37
Journal of business ethics : JOBE
35
Marketing letters : a journal of research in marketing
34
Journal of global marketing
33
Advertising theory
31
CESifo working papers
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Economics letters
28
Applied economics
26
Journal of international consumer marketing
26
Information economics and policy : IEP
24
International journal of consumer studies
24
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ECONIS (ZBW)
9,091
USB Cologne (EcoSocSci)
506
EconStor
32
USB Cologne (business full texts)
17
ArchiDok
6
OLC EcoSci
5
BASE
1
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1
Dynamic pricing strategy for new consumer durables
Yoo, Pil-hwa
;
Dolan, Robert J.
;
Rangan, V. Kasturi
-
1987
Persistent link: https://www.econbiz.de/10000730021
Saved in:
2
Marketing strategies : a symposium
Bailey, Earl L.
(
contributor
)
-
1974
Persistent link: https://www.econbiz.de/10000615920
Saved in:
3
Consumer markets in Latin America
1978
Persistent link: https://www.econbiz.de/10000582114
Saved in:
4
Severity weighting of data on accidents involving consumer products. Report
1979
Persistent link: https://www.econbiz.de/10000583043
Saved in:
5
Market testing consumer products : a symposium
National Industrial Conference Board / Division of …
-
1967
Persistent link: https://www.econbiz.de/10000539374
Saved in:
6
Product service management
Gannon, Thomas A.
(
ed.
)
-
1972
-
1. print.
Persistent link: https://www.econbiz.de/10000539670
Saved in:
7
Techniques of demand forecasting for industrial products
Balakrishna, S.
-
1968
Persistent link: https://www.econbiz.de/10000569400
Saved in:
8
Purchase of consumer durables and the structure of accumulation
Pauly, R.
-
1977
Persistent link: https://www.econbiz.de/10000003236
Saved in:
9
Forecasting demand for and other consumer goods in Singapore
Ostby, Ivar
- In:
Journal of the Economics Society, Nanyang University
7
(
1975/76
),
pp. 1-3
Persistent link: https://www.econbiz.de/10003647249
Saved in:
10
The role of consumers' durables in some leading consumption functions
Patterson, K. D.
-
1984
Persistent link: https://www.econbiz.de/10003648790
Saved in:
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