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Generic advertising wearout : the case of the New York City fluid milk campaign
Reberte, Carlos; Kaiser, Harry M.; Lenz, John E.; … - 1996
Persistent link: https://www.econbiz.de/10000935077
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Annotated bibliography of generic commodity promotion research
Ferrero, Jennifer L.; Boon, Leen; Kaiser, Harry M.; … - 1996 - Rev
Persistent link: https://www.econbiz.de/10000935081
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Impact of national generic dairy advertising on dairy markets, 1984 - 95
Kaiser, Harry M. - 1996
Persistent link: https://www.econbiz.de/10000941310
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Advertising, structural change, and US non-alcoholic drink demand
Xiao, Hui; Kinnucan, Henry W.; Kaiser, Harry M. - 1998
Persistent link: https://www.econbiz.de/10000988400
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Determinants of temporal variations in advertising effectiveness
Chung, Chanjin; Kaiser, Harry M. - 1998
Persistent link: https://www.econbiz.de/10000988401
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Cornell Commodit Promotion Research Program : summary of recent research projects
Kaiser, Harry M.; Ferrero, Jennifer L. - 1997
Persistent link: https://www.econbiz.de/10000967579
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An economic analysis of generic milk advertising impacts on markets in New York State
Lenz, John E.; Kaiser, Harry M.; Chung, Chanjin - 1997
Persistent link: https://www.econbiz.de/10000967581
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Evaluating US generic milk advertising effectiveness using an imperfect competition model
Suzuki, Nobuhiro; Kaiser, Harry M.; Lenz, John E.; … - 1993
Persistent link: https://www.econbiz.de/10000973195
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Quality uncertainty and informative advertising
Moraga-González, José Luis - 1997
Persistent link: https://www.econbiz.de/10000975757
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An analysis of generic dairy promotion in the United States
Kaiser, Harry M. - 1995
Persistent link: https://www.econbiz.de/10000915738